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Mission

Fronterra’s mission is to bring new life into stagnant, low-trust communities by:

BUILDING BRIDGES: Sparking dialogue and understanding across divides by discovering common ground around food, land and culture. In this track, the symbolic, spiritual power of rituals, traditions and the surrounding geography bring people together

BUILDING BRIDGES & BUILDING BUSINESS: Fostering community cohesion by encouraging collaboration and entrepreneurship across divides, once they have recognized common ground

In the latter, extended track, we nurture a group of entrepreneurial talents that together develop start-ups in ecotourism and sustainable agriculture*. These initiatives lead to stable income, community employment, local pride and conservation of local traditions and biodiversity.

We focus on ecotourism because ecotourism is a long-term growth sector that offers huge opportunities for rural Europe, especially Southeastern Europe with its abundant natural and cultural resources. We focus on sustainable agriculture because it encourages local self-reliance, preserves local varieties and enhances the ecotourism offering.

We aim to create a business cluster instead of a set of disconnected start-ups in order to boost resilience and significantly increase the probability of success. We broaden the impact by setting up a string of clusters across the region.

*Fronterra adopts the definition of ecotourism as articulated by the World Conservation Union (IUCN): Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact and provide for beneficially active socioeconomic involvement of local peoples.”

Watch the trailer of our Mostar program in Bosnia and Hercegovina:


The essential challenge is to transform the isolation and self-interest within our communities into connectedness and caring for the whole

Peter Block, author

Do you want to contribute

Fronterra is always looking for capable and committed volunteers. Tell us what motivates you and how you would like to help.

Make a donation

We truly think your money is well spent here. And if your grant is substantial, your are welcome to witness how it works.

“Food, at the moment, seems to be the only unifying force in this highly fractured place” Ottolenghi

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