Large parts of rural Europe suffer from social and economic decline. Educated youth leave the countryside in search for better opportunities, further diminishing the local capacity for economic recovery and social cohesion.
As rural communities become more fragile, old and new animosities emerge, fueled by populism and nationalism. In this climate of destitution and distrust, people forfeit the few precious resources they have, their natural and cultural traditions, for short-term financial gain.
To counter this trend, Fronterra sparks cross-community initiatives around eco-tourism and sustainable agriculture.
“Fronterra gave me hope that it is possible to realize what you desire” Maid, participant Mostar BiH program
Retreat in nature. Test your limits. Drop stereotypes and prejudices. Discover inner drive. Learn about local nature and culture. Understand its value. Take responsibility. Explore opportunities. Co-create start-up ideas
Develop the eco-business propositions. Test and improve them. Create synergy between the start-up ideas. Become a deeply committed team. Engage the local community. Prepare for launch
Host an open-air dinner. Gather community leaders. Pitch the proposals. Celebrate local produce and local traditions. Spark cross-community pride and hope. Win support. Launch start-ups
Set up trade event to boost sales. Start new program in the same region. Interconnect clusters. Broaden regional impact and resilience
In these days of industrialised food, we tend to forget how food has shaped our identity. Food not only expresses who we are, it is also a powerful social lubricant.
The essential challenge is to transform the isolation and self-interest within our communities into connectedness and caring for the whole
Peter Block, author
We truly think your money is well spent here. And if your grant is substantial, your are welcome to witness how it works.
“Food, at the moment, seems to be the only unifying force in this highly fractured place” Ottolenghi