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FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

November 05, 2016

FRONTERRA: TRADINNOVATION – BY JELENA ROZIC

Fronterra program didn’t stop with explaining the notion of social entrepreneurship in theory. The organization team prepared a treat for the end. They ended the program with an idea that brought together two strong powers of contemporary society – the tradition and innovation.

The dinner that hosted important names from the life of business in Bosnia and Herzegovina had a symbolic name – Tradinnovation. With this name the important aspect of life in this country was emphasized, the aspect of preserving old beauty with innovative refreshments. The participants had a chance to present their ideas to future business partners, but all the guests also had an opportunity to enjoy in the exhibition that showed beautiful work of young artists from our country. Special treats of the dinner were literally treats, because our guests were also top chefs from Bosnia and Herzegovina: Đenan Ljevo, Nedim Hodžić, Gabrijela Ključe and Safet Salihović Sajo. These names prepared meals following the dinner theme – tradinnovation – putting traditional specialties that remind us of our grandparents’ homes with new ingredients from modern cuisine on the same plate. This was a symbolic way to show that values do not disappear, they shine even brighter when they are combined with something new. What really made the evening special, however, were our chefs’ assistants. They were students from two high schools from Mostar – School of Tourism and School of Economics, Catering and Tourism. Young and capable people showed that they can carry a big responsibility in their hands and they met the expectations of each and every one of us.

The project’s organization team gave a speech where they repeated that all the focus should be on the participants and their ideas. In that way, they encouraged potential investors to listen what the participants had to offer.

The final dinner served as a perfect example of reviving local community with a purpose of promoting everything we often take for granted, for example traditional specialties as well as young people from this country. This dinner served as a way of connecting sweet and sour, traditional and new on the plate and experienced and new people in the world of business. These combinations always bring us something new, something that surprises us, but make us want more. This is how everyday life is refined and ennobled.

Only a few hours are enough for us to realize what we neglect and don’t praise enough. It is enough to see how students of two schools are doing their job so committed, to see how young entrepreneurs believe in their ideas, how experienced businessmen and businesswomen shake hands to show their support, only that is enough to believe in the traditional saying that nothing is impossible. Sometimes you can believe in the traditional only when it is enriched by something new, because that connection hides a true and special magic. The magic of tradinnovation.

FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

FRONTERRA: TRADINNOVATION - BY JELENA ROZIC

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I WANT IT, THEREFORE I CAN DO IT - BY JELENA ROZIC

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I WANT IT, THEREFORE I CAN DO IT – BY JELENA ROZIC

In the period from September the 15th and 18th a project called Fronterra was held in Mostar. You could read all about it in the media, but it’s no harm to repeat. Fronterra program is a social start-up program that brings together entrepreneurial talent from divided, disaffected communities. Participants rediscover common ground, develop shared perspectives and collaborate on social business ideas. In Mostar the focus was on agriculture and tourism so the applications gathered about fifteen ambitious people who showed that they have a lot to offer to their local community.

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I WANT IT, THEREFORE I CAN DO IT - BY JELENA ROZIC

The goal of climbing big mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process.

Yvon Chouinard, Founder Patagonia

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“Food, at the moment, seems to be the only unifying force in this highly fractured place” Ottolenghi

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